While the world is recovering from the COVID-19 pandemic, companies are doubling down in the digital advertising space. Although it may seem as offline marketing is extremely inefficient at the moment, according to the latest research, at least half of the ads are still broadcasted through offline mediums. 

And this actually makes sense: analysis conducted by Nielsen showed that people spend more time watching TV as they spend more time at home, thus increasing the ad exposure. Offline advertising mediums can be extremely expensive, and thus, there is a need to track the effectiveness of these ad spends.

Overall, offline ads management might be painful as there is a high risk of lead leakages and missed calls coming from the leads if the salesperson is away. Another challenge is monitoring ads performance in real-time in the same way you can do for digital ads and being able to calculate ROI of the particular marketing collateral. 

SalesCandy’s CandyNumber is a virtual number placed on your offline licensed ads such as billboards, buntings, TV ads, newspapers, and others. When a potential lead dials the CandyNumber on your ads, he will receive an automated voice message. Once he hangs up, his details will be automatically routed to the first available salesperson ensuring zero lead leakage. Besides, every call will be saved in the system for insight & ROI analysis. 

Customized voice message

The voice message for CandyNumber can be customized. We accept sound file types like MP3/WAV. Here are some of the examples for your voice message:

i. Hello, thanks for calling [project name/company name]. Please expect a call from us shortly. Have a nice day. Goodbye.

ii. Thank you for calling [project name/company name]. This is an automated call forwarding system. We will be returning your call shortly. Have a nice day. Bye.

Monitor your offline ads

Monitoring the performance of your offline ads on the manager portal is a breeze. Insights of your performing offline ads to yield the best marketing investments. Reduce the need to key-in your data manually as all inbound call leads are consolidated in your manager portal automatically. 

Reduce lead leakages and eliminate missed calls

Our data showed that most leakages happened with incoming calls received during lunch and non-working hours. 

With CandyNumber, we enable you to eliminate leakages through missed calls, insights into your overall offline marketing campaigns, drive more phone calls (multiple calls into the same number) as well as increasing return on your offline ad spend.

If you are keen to know more about our CandyNumber or other SalesCandy features, don’t hesitate to talk to us now!