Custom audiences are a fundamental component of any digital and social media marketer’s toolkit—especially in lead-to-sale industries like real estate and insurance, where the sales process relies on the successful acquisition of leads. Without custom audiences, advertising would be akin to machine-gun-firing shots in the dark, where every bullet is a costly expense but highly unlikely to hit a mark.
Read MoreThe data privacy landscape has shifted yet again. We marketers and advertisers are left scratching our heads as Apple makes yet another devastating move to restrict the data we can view and assess from digital ad campaigns. If you run ads on advertising platforms like Facebook, you’ll want to know what the latest privacy situation is, and how to deal with it so that you don’t lose out on leads and, ultimately, sales.
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