Custom audiences are a fundamental component of any digital and social media marketer’s toolkit—especially in lead-to-sale industries like real estate and insurance, where the sales process relies on the successful acquisition of leads. Without custom audiences, advertising would be akin to machine-gun-firing shots in the dark, where every bullet is a costly expense but highly unlikely to hit a mark.
Read MoreMost people judge the success of a campaign based solely on any change in total sales over a campaign period. The problem with this is the lack of attribution. If your sales revenue decreases after a campaign, it doesn’t tell you what caused it to. Did the agency underperform, or is there a weakness in your contact strategy? Which ads were the most and least effective of all the ones you ran? Typically, you would run multiple ads with different creatives on different platforms at the same time—so how can you tell which ads gave you the highest sales for the lowest costs?
Read MoreThere are many things that can go wrong when you try to use WhatsApp Business as a key part of your contact strategy. It might not even seem worth it at first. But as online channels continue to grow as the preferred mediums of communication, it’s becoming impossible to escape it. WhatsApp is where your leads are, and if you don’t learn how to effectively integrate it into your lead-to-sale (L2S) process, you’re going to miss out big time.
Read MoreWherever you are in your business’s growth journey, an LMS has the potential to streamline your sales operations and increase your lead-to-sale conversion rates. The question is: Is now the time for your business to make this investment? Are you in the right position to gain a significant ROI? Here are a few scenarios that determine whether and why your business stands to benefit substantially from an LMS now.
Read MoreThe data privacy landscape has shifted yet again. We marketers and advertisers are left scratching our heads as Apple makes yet another devastating move to restrict the data we can view and assess from digital ad campaigns. If you run ads on advertising platforms like Facebook, you’ll want to know what the latest privacy situation is, and how to deal with it so that you don’t lose out on leads and, ultimately, sales.
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