When planning a digital advertising campaign, you will inevitably reach the stage where you have to select which advertising platform you want to run your ad on. Facebook? LinkedIn? Google? TikTok? And these services will ask you which type of ad you want to run. Conversion ads? Brand awareness? Lead generation? In this article, we’ll explore lead generation ads—what they are, what they’re good for, and what the options are on the key advertising platforms.
Read MoreSpeed. Consistency. Tenacity. Professionalism. These are qualities that you look for in your salespersons, and for good reason. But have you provided them with the guidelines, structure and tools required to bring out those qualities and apply them optimally—so that they can engage more leads and close more sales? Do they have a systematic, strategic procedure to follow and implement, consistently and uniformly, to cover all bases and maximise their chances of converting prospects? This is what contact cadence is all about.
Read MoreCustom audiences are a fundamental component of any digital and social media marketer’s toolkit—especially in lead-to-sale industries like real estate and insurance, where the sales process relies on the successful acquisition of leads. Without custom audiences, advertising would be akin to machine-gun-firing shots in the dark, where every bullet is a costly expense but highly unlikely to hit a mark.
Read MoreMost people judge the success of a campaign based solely on any change in total sales over a campaign period. The problem with this is the lack of attribution. If your sales revenue decreases after a campaign, it doesn’t tell you what caused it to. Did the agency underperform, or is there a weakness in your contact strategy? Which ads were the most and least effective of all the ones you ran? Typically, you would run multiple ads with different creatives on different platforms at the same time—so how can you tell which ads gave you the highest sales for the lowest costs?
Read MoreThere are many things that can go wrong when you try to use WhatsApp Business as a key part of your contact strategy. It might not even seem worth it at first. But as online channels continue to grow as the preferred mediums of communication, it’s becoming impossible to escape it. WhatsApp is where your leads are, and if you don’t learn how to effectively integrate it into your lead-to-sale (L2S) process, you’re going to miss out big time.
Read MoreWherever you are in your business’s growth journey, an LMS has the potential to streamline your sales operations and increase your lead-to-sale conversion rates. The question is: Is now the time for your business to make this investment? Are you in the right position to gain a significant ROI? Here are a few scenarios that determine whether and why your business stands to benefit substantially from an LMS now.
Read MoreSales training sessions can be a headache. Striking a balance between feedback on mistakes and blindspots, as well as making it entertaining for everyone, can be a huge challenge, to some managers.
But worry not, we’ve prepared these five ideas that will ensure your training becomes effective and compelling for your team!
Read MoreThe lockdown period definitely was something no one expected, but despite that it was a productive period for our PRO and DEV teams, as they work (literally) around the clock to ship the new version of SalesCandy.
Read MoreWith the recent outbreak, focus has shifted to all things digital, and lead-to-sales, consumer-facing businesses are no different.
As online channels start to gain more attention, managers are finding ways to ensure their campaigns deliver optimum results.
Besides the usual campaign optimization routines, what else can you do?
Read MoreReal estate agents looking for new business face some challenges when it comes to capturing leads. Often, agents are operating in a crowded landscape, where hundreds or thousands of realtors compete for the same pool of buyers and sellers.
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