When planning a digital advertising campaign, you will inevitably reach the stage where you have to select which advertising platform you want to run your ad on. Facebook? LinkedIn? Google? TikTok? And these services will ask you which type of ad you want to run. Conversion ads? Brand awareness? Lead generation? In this article, we’ll explore lead generation ads—what they are, what they’re good for, and what the options are on the key advertising platforms.
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