Posts tagged Sales
2021 breakdown of lead generation ads: Should you use them? What are the options?

When planning a digital advertising campaign, you will inevitably reach the stage where you have to select which advertising platform you want to run your ad on. Facebook? LinkedIn? Google? TikTok? And these services will ask you which type of ad you want to run. Conversion ads? Brand awareness? Lead generation? In this article, we’ll explore lead generation ads—what they are, what they’re good for, and what the options are on the key advertising platforms.

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4 sales-winning contact cadence principles & how to apply them

Speed. Consistency. Tenacity. Professionalism. These are qualities that you look for in your salespersons, and for good reason. But have you provided them with the guidelines, structure and tools required to bring out those qualities and apply them optimally—so that they can engage more leads and close more sales? Do they have a systematic, strategic procedure to follow and implement, consistently and uniformly, to cover all bases and maximise their chances of converting prospects? This is what contact cadence is all about.

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How has COVID-19 affected lead-to-sale activities? Insights to planning your 2020 Q4 marketing activities

Covid19 has heavily impacted sales negatively where many businesses had to scale down their operations.

At SalesCandy, we wanted to look deeper into this issue and we’ve run through another round of analysis since the lockdown started based on the leads from the Southeast Asia region.What we found might surprise you! Read more…

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