When planning a digital advertising campaign, you will inevitably reach the stage where you have to select which advertising platform you want to run your ad on. Facebook? LinkedIn? Google? TikTok? And these services will ask you which type of ad you want to run. Conversion ads? Brand awareness? Lead generation? In this article, we’ll explore lead generation ads—what they are, what they’re good for, and what the options are on the key advertising platforms.
Read MoreMost people judge the success of a campaign based solely on any change in total sales over a campaign period. The problem with this is the lack of attribution. If your sales revenue decreases after a campaign, it doesn’t tell you what caused it to. Did the agency underperform, or is there a weakness in your contact strategy? Which ads were the most and least effective of all the ones you ran? Typically, you would run multiple ads with different creatives on different platforms at the same time—so how can you tell which ads gave you the highest sales for the lowest costs?
Read MoreThere are many things that can go wrong when you try to use WhatsApp Business as a key part of your contact strategy. It might not even seem worth it at first. But as online channels continue to grow as the preferred mediums of communication, it’s becoming impossible to escape it. WhatsApp is where your leads are, and if you don’t learn how to effectively integrate it into your lead-to-sale (L2S) process, you’re going to miss out big time.
Read MoreWherever you are in your business’s growth journey, an LMS has the potential to streamline your sales operations and increase your lead-to-sale conversion rates. The question is: Is now the time for your business to make this investment? Are you in the right position to gain a significant ROI? Here are a few scenarios that determine whether and why your business stands to benefit substantially from an LMS now.
Read MoreAre you on the latest version of our mobile app already? In v3.0, we’ve implemented 6 new features so you can spend less time managing your leads and focus on closing more sales: a brand new overhauled main screen, lead timer, quick actions shortcut and others. 6 features to make your SalesCandy app experience fantastic! Read more…
Read MoreHaving issues tracking your inbound calls from your marketing collaterals? Introducing CandyNumber - a virtual number that is placed on any of your offline ads, enabling you to eliminate missed calls, insights to better conversations, and ROI tracking of your offline marketing spend. Read more…
Read MoreExciting news for all the marketers and sales managers - a brand new lead integration feature is now available on SalesCandy!
Read MoreWhat do you know about brainstorming? Yes, it’s the session where everyone shares and discusses the craziest ideas ever, but have you ever asked yourself the perfect way of having the brainstorming session where everyone wins?
Read MoreReal estate agents looking for new business face some challenges when it comes to capturing leads. Often, agents are operating in a crowded landscape, where hundreds or thousands of realtors compete for the same pool of buyers and sellers.
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