There are many things that can go wrong when you try to use WhatsApp Business as a key part of your contact strategy. It might not even seem worth it at first. But as online channels continue to grow as the preferred mediums of communication, it’s becoming impossible to escape it. WhatsApp is where your leads are, and if you don’t learn how to effectively integrate it into your lead-to-sale (L2S) process, you’re going to miss out big time.
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